This tab allows you to compare key metrics between different time periods. One example is Year on Year (YoY) comparisons or Month on Month (MoM). The 'Date From' and 'Date To' selectors correspond to graphs on the left, while the 'Comparison Date From' and 'Comparison Date To' selectors affect the graphs on the right. In this example, we are comparing Sept 2019 vs Sept 2020. The dark blue lines represent your data, and the light blue lines are the benchmark's data. You will be able to filter by device to see only mobile, desktop, tablet usage or a combination.
1,2. Your Revenue vs. Benchmark Revenue (by week): This visual shows you your average revenue vs. the Benchmark's
revenue over the selected time period. Here, your average revenue is 24.82% on the first week of Sep 2019, compared to an average of 16.95% in Sep 2020. In both cases, your revenue was above the benchmark in the first weeks of Sep 2019 and Sep 2020.
3,4. Your Revenue by Channel vs Benchmark: This visual shows your revenue vs. the Benchmark's across Channels for the selected time period. Organic Search in Sep 2019 accounts for 35.91% of your revenue, vs 33.3% in Sep 2020. Comparatively, the benchmark was 29.51% in Sep 2019 and 26.15% in Sep 2020. To check if you are ahead of the benchmark YoY, you can do a quick calculation for Sep 2019: (35.91 - 29.51 = 6%), and Sep 2020: (33.3 - 26.15 = 7.15%). This shows that you are above the benchmark YoY.
5,6. Your Revenue vs Benchmark by Age Group: This visual shows your revenue vs the Benchmark's across Age groups for the selected time period. Ages 25-34 in Sep 2019 accounts for 30.33% of your revenue, vs 33.85% in Sep 2020. Comparatively, the benchmark was 29.69% in Sep 2019 and 30.44% in Sep 2020. To check if you are ahead of the benchmark YoY, you can do a quick calculation for Sep 2019: (30.33-29.69 = 0.64%), and Sep 2020: (33.85 - 30.44 = 3.41%). This shows that you are above the benchmark YoY.
7,8. Your Sessions vs. Benchmark Sessions (by week): This visual shows you your average sessions vs. the Benchmark's
sessions over the selected time period. Here, your average session is 24.55% on the first week of Sep 2019, compared to an average of 16.41% in Sep 2020. In both cases, your revenue was above the benchmark in the first weeks of Sep 2019 and Sep 2020.
9,10. Your Conversion Rate (CR) vs. Benchmark: This visual shows you your average CR vs. the Benchmark's
over the selected time period. Here, your average CR for Sep 2019 is 1.4%, vs the Benchmark's CR of 2.24%. In Sep 2020, your CR has increased to 1.63%, and the benchmark has increased to 2.94%. In both cases, you were behind the benchmark. In Sep 2019, you were behind by -37.5%, which increased to -44.56% in the next year.
11,12. Your Conversion Rate (CR) vs. Benchmark (by week): This visual shows you your average CR vs. the Benchmark's over the selected time period. Here, your average CR is 1.44% on the first week of Sep 2019, compared to an average of 1.69% in Sep 2020. In both cases, your CR was below the benchmark in the first weeks of Sep 2019 and Sep 2020.
13,14. Your Conversion Rate (CR) vs. Benchmark by Device: This visual shows you your average CR across devices vs. the Benchmark's over the selected time period. Here, your average CR is 1.77% for desktop compared to an average of 2.09% in Sep 2020. Although your desktop CR has increased YoY, you were still behind the benchmark, which has also increased YoY.
15,16. Your Average Order Value (AOV) vs. Benchmark: This visual shows your AOV vs. the Benchmark's over the selected time period. In Sep 2019, your AOV was $.159.94 compared to the benchmark's AOV of $119.18. In Sep 2020, your AOV increased to $165.16, vs the Benchmark's AOV of $119.32. In both cases, you were ahead of the benchmark (+34.19% for Sep 2019, +38.41% for Sep 2020), and have also increased your AOV YoY.
17,18. Your Average Order Value (AOV) vs. Benchmark (by week): This visual shows you your AOV vs. the Benchmark's over the selected time period. Here, your AOV for the first week of Sep 2019 is $157.71, vs the Benchmark's AOV of $118.73. In the first week of Sep 2020, your AOV has increased to $165.13, and the benchmark has decreased to $117.27.
19,20. Your Bounce Rate vs. Benchmark: This visual shows your Bounce Rate vs. the Benchmark's over the selected time period. In Sep 2019, your Bounce Rate was 28.74% compared to the benchmark's 36.17%. In Sep 2020, your Bounce Rate decreased slightly to 28.63%, vs the Benchmark's 34.86%. In Sep 2019, your Bounce Rate was 20.55% less than the Benchmark. Compared to Sep 2020, your Bounce Rate remained the same while the Benchmark improved (from 36.17% to 34.86%). While you were still ahead of the Benchmark in 2020, that gap has closed slightly vs 2019.
21,22. Your Bounce Rate vs. Benchmark (by week): This visual shows you your Bounce Rate vs. the Benchmark's over the selected time period. Here, your Bounce Rate for the first week of Sep 2019 is 28.7%, vs 29.12% in 2020. In both years, your Bounce Rate was lower than the Benchmark for the month of September.