Benchmark Tabs Explained

A detailed explanation of each tab in the benchmark dashboard, with details of how each graph is calculated.

The Overview Tab
This tab shows you a quick snapshot of the key metrics to track, eg. Conversion Rate, Revenue, in direct comparison to the benchmark. The dark blue lines re...
Fri, 16 Apr, 2021 at 11:19 AM
The Comparison Tab
This tab allows you to compare key metrics between different time periods. One example is Year on Year (YoY) comparisons or Month on Month (MoM). The '...
Fri, 16 Apr, 2021 at 11:20 AM
The Channel Tab
The Channel tab gives you information on how each channel is performing to identify opportunities and resolve issues. The dark blue lines represent your dat...
Fri, 16 Apr, 2021 at 11:19 AM
The Demographic (Age) Tab
This tab shows key metrics across age groups, allowing you an in-depth view on how you perform with audiences of different age groups. The dark blue lines r...
Fri, 16 Apr, 2021 at 11:20 AM
The Demographic (Gender) Tab
This tab shows key metrics across gender, allowing you an in-depth view on how you perform with audiences of different genders. The dark blue lines represen...
Fri, 16 Apr, 2021 at 11:10 AM
The Device Tab
The Device tab gives you information on how each device is performing to identify opportunities and resolve issues. The dark blue lines represent your data,...
Fri, 16 Apr, 2021 at 11:53 AM
The Social Tab
The Social tab gives you information on how each social channel is performing to identify opportunities and resolve issues. The dark blue lines represent yo...
Fri, 16 Apr, 2021 at 2:43 PM
The eCommerce Tab
The eCommerce tab gives you information on eCommerce metrics to identify opportunities and resolve issues. The dark blue lines represent your data, and the ...
Fri, 16 Apr, 2021 at 3:20 PM
The Google Ads Tab
The Google Ads tab gives you information on Google Ads metrics to identify opportunities and resolve issues. The dark blue lines represent your data, and th...
Fri, 16 Apr, 2021 at 3:45 PM
Monthly insights report
This report compares key insights for the selected month in the "Date" field, vs the previous month. In this example, the selected date is 2019-04...
Fri, 11 Dec, 2020 at 9:20 AM