To be included in the Retailer Top 500, retailers must operate a stand-alone transactional website, have a base of operations within Australia, and ship merchandise (no digital-only products) to Australian customers to be eligible. Pure marketplaces (for example, eBay) are not eligible, though their sellers may be.

We collect multiple open source metrics to form the Top 500 analysis, including the following:

  • Site traffic

  • Mobile app rating

  • Login capabilities

  • Chrome accessibility rating

  • Search capabilities

  • Product reviews

  • New member offers

  • Payment options

  • Delivery options

  • Delivery charges

  • Contact options

  • Chrome performance rating

Working in collaboration with the Melbourne Business School, we have developed techniques to identify how these metrics can be separated into the four key dimensions in the consumer life cycle: Acquisition, Conversion, Fulfilment and Retention. By separating these results, we can then identify which parts of this journey retailers excel at, and where there is room for improvement. The overall ranking is a combination of each of these scores, identifying the retailers with the best all-round customer success, as well as those that are driving high revenue and traffic to their sites. By expanding our data and analytics capabilities, we are now incorporating data points across over 1,200 Australian Online Retailers.