This tab shows key metrics across gender, allowing you an in-depth view on how you perform with audiences of different genders. The dark blue lines represent your data, and the light blue lines are the benchmark's data. You will also be able to filter by age group to see how your data changes with a specific age group (eg. 18-24).


1. Your Revenue vs Benchmark by Gender: This bar chart shows your revenue broken down by gender, showing you which gender makes up the highest revenue. Revenue is calculated as a percent of total, for example females make up 74.36% of your total revenue for the selected time period, compared to the benchmark's 72.64%.

2. Your Revenue's Difference to Benchmark by Gender: This bar chart shows your revenue's difference to the benchmark. As an example, your female demographic's revenue is 74.36%, while the benchmark is 72.64%. The difference is calculated as [(74.36-72.64)/72.64)] x 100 = 2.4%, which is shown as the first bar chart.

3. Your Sessions vs. Benchmark by Gender: This bar chart shows your sessions broken down by gender, showing you which gender makes up the highest sessions.

4. Your Sessions' Difference to Benchmark by Gender: This bar chart shows your sessions' difference to the benchmark. As an example, your female demographic's sessions is 73.48%, while the benchmark is 74.60%. The difference is calculated as (73.48 -74.60)/74.60 x 100 = -1.5%, which is shown as the first bar chart.

5. Your Conversion Rate vs Benchmark by Gender: This bar chart shows your average conversion rate broken down by gender. For females, your conversion rate is 1.5%, vs the Benchmark's 2.0%.

6. Your Conversion Rate's Difference to Benchmark by Gender: This bar chart shows your average conversion rate difference to the benchmark. As an example, your conversion rate for females is 1.5%, while the benchmark is 2.0% The difference is calculated as (1.5-2.0)/2.0 x 100 = -0.58%, which is shown as the first bar chart.

7. Your Average Order Value (AOV) vs Benchmark by Gender: This bar chart shows your AOV broken down by gender. In this example, your female demographic has an AOV of $157.50 compared to the benchmark's AOV of $123.57.

8. Your Average Order Value's (AOV) Difference to Benchmark by Gender: This bar chart shows your AOV difference to the benchmark. As an example, your female demographic's AOV is $157.50, while the benchmark is $123.57. The difference is calculated as [(157.50-123.57)/123.57)] x 100 = 27.45%, which is shown as the first bar chart.