Where does Power Retail get its benchmark data from?
Our benchmark data is a combination of subscriber Google Analytics data, validated open source industry data, and expert analysis created by the Power Retail analytics team.
Why do I need to connect my Google Analytics account to access the Retailer Benchmarking dashboards?
The data available in the Retailer Benchmarking dashboard is an anonymised aggregation of all Google Analytics accounts connected to the platform. The overall quality of the benchmarking analysis available within the platform, is therefore dependent on the number users who contribute their data. For you to receive maximum value from the Retailer Benchmarking insights, it is critical that your data informs the benchmark. If you do not connect your Google Analytics data, you will not have access to the Retailer Benchmarking dashboard.
How accurate is the data in the Retailer Benchmarking dashboards?
Similar analysis platforms like SimilarWeb and Semrush use clickstream data and machine learning algorithms to provide a model of what they believe a business's online traffic would be. Often these models can be anywhere from 25%-60% lower than actual traffic figures recorded in Google Analytics. Because our Retailer Benchmarking data is sourced directly from Google Analytics, the data provided is considerably more accurate.
Will other retailers be able to see my data?
All benchmark data collected is anonymised and not individually identifiable within the Retail Benchmarking platform. For analysis purposes, when your Google Analytics property is connected, it will be assigned to one or multiple industry benchmarks (eg. Fashion or Beauty), and your data will only be accessible to others in the Retail Benchmarking portal at the lowest level via aggregation with similarly classified properties under these industry benchmarks. To protect the anonymity of all members data, the names or numbers of properties assigned to each benchmark will not be disclosed to any parties.
If you require further details on the security of our platform or a Non-Disclosure Agreement at any stage, please do not hesitate to contact us.
What happens if I don't connect my Google Analytics data?
If you do not connect your Google Analytics data, you will not have access to the Retailer Benchmarking dashboard. However, if you are an Advanced member, you will still have access to the Ecommerce Insights and Top 500. If you are a Solution Provider (supplier) and you do not have a retail Google Analytics account to connect, please contact us for assistance.
How does Power Retail ensure the quality of this benchmark data?
All retailer data is scrutinized before being used in a benchmark industry. This is done to ensure that anomalies caused by technical issues do not skew the numbers. This is regularly validated, and exceptions are made where required.
It is an important to us that your data is up to date. We will take reasonable steps to make sure that your data is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.